ABOUT ME

Over the years I’ve worked in-house, in agencies and independently, leading projects from concept through to final delivery across digital, print, social, motion, events and brand communications. I’m just as comfortable shaping the thinking behind an idea as I am getting into the detail of how it looks, feels and comes to life in the real world.

The work I’m most drawn to sits where brand, storytelling and experience overlap. I like ideas with personality, intent and a point of view; work that works, communicates effectively and leaves an impression.

I’ve always had a broad creative appetite. Design, writing, concepts, identity systems, campaigns, immersive experiences, illustration - the medium matters less to me than the strength of the idea and the quality of the execution.

Although I’ve spent a lot of time leading teams and directing projects, I’ve never wanted to drift too far from the making. I still care deeply about craft. I still like getting my hands dirty. I believe the best creative leaders stay close enough to the work to shape it properly and push it somewhere stronger.